Editorial standards

Editorial policy

Last reviewed: 7 August 2026

TravelShifu publishes desk assessments and decision guides. Most hotel and attraction pages are not first-person trip reports. When we have not stayed, flown or visited, the page says so in the reader's language — usually as a labelled “Desk assessment.”

Who decides what we publish?

Named editors own page verdicts. The byline on a guide or hotel page is the accountable person or the editorial team label when the work is collaborative desk research. Commercial partners do not write, rank or approve editorial conclusions. See Kaiser Khan for the editor of record and About for how the site is funded.

What “desk assessment” means

A desk assessment is a verdict built from named, dated sources we can show: supplier guest analyses and amenity facts for hotels; operator pages and published face prices for attractions; official rules for visas and airline policies. It is not a stay we invent, a queue time we guess, or a star rating we turn into our own structured data.

  • We cite supplier scores as attributed, dated text — never as aggregateRating schema.
  • We do not invent hotel rows, image URLs, kilometre claims or nightly rates.
  • When evidence is missing, we say what we do not know instead of filling the gap.

How a verdict is reached

  1. State the decision the reader is actually making (book this hotel? buy this ticket?).
  2. Gather primary or supplier-attributed facts with a capture date.
  3. Write who the option is for — and who it is not for.
  4. Prefer the cheaper clear option even when we earn no commission.
  5. Label every monetised link before the click.

Method notes by content type live at /method.

Corrections

Material errors are fixed promptly, the review date is updated, and the change is recorded on /corrections when a site-wide note helps readers. Page-level notes appear near the byline when the history matters on that URL.

Commercial independence

Affiliate links may earn commission. They do not buy a positive verdict. We decline partnerships that require guaranteed ranking or praise. Full legal wording: affiliate disclosure.

What we will not do

  • Invent first-person experiences of stays, flights or attractions we did not take.
  • Publish award prices, APRs or live hotel rates we cannot source today.
  • Put years in evergreen slugs, or treat supplier marketing copy as our review.
  • Recommend credit cards until affiliate and compliance gates are unblocked.

TravelShifu is owned and operated by Elite Digital AI Solutions Ltd, registered in England & Wales, Company No. 17250017. Related: about · method · corrections · contact