How we write travel guides

Page contract

Reach a verdict and say who the advice is not for. Structure the page so an answer engine can quote the first paragraph under each question heading without reading the whole article. Supporting body may be longer; the extractable answer stays inside the 40–60 word band our auditor measures.

Specific prices, times, award chart values and policy figures need a primary source and a capture date at publish time. If we cannot source a figure today, we omit it rather than approximate.

Partners and commercial labels

Only live partners from our partner registry appear in CTAs or prose. Defunct programmes are forbidden. Affiliate links are disclosed on the page and labelled before the click.

We prefer the clearer or cheaper option even when we earn nothing. Partners do not write, rank or approve editorial conclusions.

What we refuse to invent

We do not invent first-person trips, queue times, “locals only” myths or credit-card recommendations while that track remains blocked. We do not put years in evergreen slugs.

When evidence is thin, the page says what is unknown and points to the official source the reader should re-check before booking.

Corrections

Material errors are fixed promptly, the review date updates, and site-wide notes land on /corrections when that helps readers. Email hello@travelshifu.com with the URL, the wrong statement, the correction and a primary source.